From Highsnobiety, the publication for the culturally connected that sits at the intersection of music, fashion, and style, comes a new book defining modern aspiration and how it differs from its predecessors.

The New Luxury provides the foundational knowledge for brands, consumers, and curious minds to learn about the changing face of the luxury market. This is the story of how culture and commodity intertwined to redefine consumer values in the 21st century. Featuring new interviews with industry leaders including Kim Jones, Hiroshi Fujiwara, and Yoon, case studies of the most important brands of the new luxury era, and a preface by Alexandre Arnault of RIMOWA and LVMH scion.

About the Author:

Highsnobiety has become the authoritative publication covering forthcoming trends and news in fashion, art, music, and culture. With offices in Berlin, New York, Hong Kong, London, Tokyo, and Los Angeles, Highsnobiety has steadily built a strong brand in the online fashion and lifestyle world. The site and print magazine sit among the most visited global sources for inspiration. Innovation, progression, and always being several steps ahead of the curve, are just some of the core values of Highsnobiety.

Part visual reference guide, part snapshot of street culture, The Incomplete highlights street fashion’s most influential designers, pieces, and brands

Street fashion and urban culture have come a long way from humble beginnings in the ‘90s. From disparate local scenes in Japan, Europe, and the US, the youth-driven movements of hip-hop, punk, and skateboarding have finally infiltrated high fashion.

Brands are now eager to collaborate with the icons of music and art who are leading this creative crossover. Customers will stand in line for hours to be the first to own exclusive pieces designed by the likes of Pharrell Williams, Virgil Abloh, and Tom Sachs

Based in New York, Berlin, and Tokyo, lifestyle publication Highsnobiety is at the forefront of this global phenomenon. The Incomplete immortalizes the stories of brands ranging from Supreme to COMME des GARÇONS. Alongside the most influential designers and tastemakers, Higsnobiety highlights the pieces and brands in men’s fashion which have stood the test of time.

About the Author:

Highsnobiety is the worldwide leading institution for urban lifestyle and men’s street fashion. From Berlin, Tokyo and New York, the online magazine reports about trends and people from fashion, art, music and culture and is itself always a step ahead of the fashion world. The Incomplete is the first book by Highsnobiety.

Men’s Style has come a long way from sneakers and hoodies. The Incomplete is your compass to navigate the most iconic brands and the most desirable accessories.

Born in cities like New York, Tokyo and Berlin, street fashion has grown from an underground subculture to a global influence. The creative collision of hip-hop, punk, skateboarding, and luxury brands has redefined the fashion landscape.

This updated edition of The Incomplete delves deeper into the evolution of streetwear, featuring iconic brands such as Supreme and COMME des GARÇONS. It explores the creative collaborations between designers like Pharrell Williams, Virgil Abloh, and Tom Sachs. Based in New York, Berlin, and Tokyo, Highsnobiety remains at the forefront of documenting these movements and their ongoing impact.

With fresh photography and expanded narratives, this edition highlights the latest trends and cultural crossovers shaping today's fashion world. Perfect for anyone interested in how street fashion continues to redefine global style.

About the Author:

Highsnobiety is the worldwide leading institution for urban lifestyle and men’s street fashion. From Berlin, Tokyo and New York, the online magazine reports about trends and people from fashion, art, music and culture and is itself always a step ahead of the fashion world. The Incomplete is the first book by Highsnobiety.

Creative collaborations have become one of the most influential forces shaping modern design and marketing, from fashion runways to retail shelves. No longer confined to individual industries, partnerships between brands and artists blur the lines between fashion, technology, luxury, and lifestyle, creating moments that capture global attention.

This sequel to The Incomplete ventures into the heart of these groundbreaking collaborations. Featuring 60+ curated projects, from Supreme’s iconic streetwear partnerships to IKEA’s cutting-edge capsule collections, this book unpacks the art of collaboration as a tool for innovation. With 6+ in-depth stories, we reveal the behind-the-scenes narratives that bring these partnerships to life, exploring how cross-industry collaborations have transformed into cultural phenomena.

Enhanced by rich visuals and detailed commentary, this edition provides an insider’s look at how creativity, commerce, and communication converge in today’s fast-paced world. It’s a must-read for anyone with a keen interest in the ever-evolving landscape of collaborative culture.

About the Authors:

Since its start in 2005, Highsnobiety has emerged as a highly influential media company among young, educated and affluent readers, namely for its ability to detect and induce emerging trends across fashion, music, art and style. Highsnobiety’s print and digital reporting is widely recognized for having spurred the growth of streetwear and later, for helping to close the gap between high fashion and street style. Due to its niche voice and its consistency in providing highly curated and original content, HIGHSNOBIETY has grown a fiercely loyal and global readership and social following.

Jian DeLeon is a prominent fashion journalist, editor, and cultural commentator known for his deep understanding of streetwear and contemporary fashion. He has worked with leading publications like Highsnobiety, where he served as Editorial Director, shaping the platform's voice on global fashion trends and street culture. DeLeon is recognized for his insight into the intersections of fashion, art, and culture, making him a key figure in exploring the evolution of style in the modern era. His work continues to influence and inspire both industry insiders and fashion enthusiasts alike.